Keyes Home Realty Team - Keyes-miami.com

#1 Home Selling Mistake

There's a great saying in the real estate business. To succeed in life, you want to be:

The First Child
The Second Spouse
The Third Realtor

And like with most sayings, there is some truth in that statement, as agents who pick up listings after sellers have made major mistakes will attest.

But We Want More Money

When the average seller sits down to interview real estate agents, it's easy to get caught up in the excitement over choosing a sales price. More money means more financial opportunities for the homeowner. Perhaps it means the seller can afford to buy a more expensive home, help pay for her child's college education or take that greatly overdue vacation. Unfortunately, uninformed sellers often choose the listing agent who suggests the highest list price, which is the worst mistake a seller can make.
Listing Information

Establishing Value

The truth is it doesn't really matter how much money you think your home is worth.

Nor does it matter what your agent thinks or ten other agents just like him/her. The person whose opinion matters is the buyer who makes an offer. Pricing homes is part art and part science. It involves comparing similar properties, making adjustments for the differences among them, tracking market movements and taking stock of present inventory, all in an attempt to come up with a range of value, an educated opinion. This method is the same way an appraiser evaluates a home. And no two appraisals are ever exactly the same; however, they are generally close to each other. In other words, there is no hard and fast price tag to slap on your home. It's only an educated guess and the market will dictate the price.
Listing Information

Is it Too Low?

Homes sell at a price a buyer is willing to pay and a seller is willing to accept. If a home is priced too low, priced under the competition, the seller should receive multiple offers to drive up the price to market value. So there is little danger in pricing a home too low. The danger lies in pricing it too high and selecting your agent solely on opinion of value.

How It Starts To Go Wrong

The seller of the a modest home never bother to interview his or her real estate agents. She plucked the first one off the Internet because, "He looked like such a nice guy." He priced her home at $369,000 thousand..
This agent never heard the local agents laughing behind his back because he worked in a different city.
This home was probably not worth more than 315,000.00 After 90 days, the listing expired.

Continues To Go Wrong

The next agent, also from another town, listed the home at $359,000.00 Months passed. Eventually the price dropped to just under $350,000. Still no takers. A few tire kickers, but no serious buyers.
Listing Information

More Than a Year Later

By the time the last agent was hired to list this home, the seller had grown weary and exhausted. It was now 12 months later. Together, the seller and the agent priced the home at $319,000.
It immediately sold. The sad part is the comparable sales in the neighborhood fully justified a price of $319,000, but the home had been on the market for too long at the wrong price, and now the market had softened.

Agents Specialize in Expired Listings

There are many agents in my office whose basic real estate practice is comprised of calling sellers of expired listings and re-listing them at market value. They sit and talk on the phone, dialing number after number. Most agent that do this sell 30 or more homes per year. They makes a pretty good living repackaging overpriced homes.
Talk with your Keyes Home Team Agent about pricing right.

Protect Yourself

The question is how much money have those expired listings cost the sellers? The financial loss often exceeds the extra mortgage payments paid and goes beyond the uncompensated hassle factor of trying to keep a home spotless during showings. It affects the value that a buyer ultimately chooses to pay because it's not a fresh listing anymore. It's now stale, dated, a market-worn home that was overpriced for too long. Don't let it happen to you. Don't be that seller of an expired listing.

Inquire about listing your home or property with The Keyes Company Today:
Listing Information